Nomad Overland Rally 2023

Charlene BOWER | Jeep Wrangler | AZ

Charlene grew up in an off-roading family, enjoying annual trips to Dumont Dunes, the Rubicon and other iconic off-road destinations. Charlene’s first job was changing dirt bike tires at a motorcycle shop in Northern California. She worked upper retail management at multi-line Powersports dealerships for 11 years and in magazine media for 4 years before founding Bower Motorsports Media in 2009. She built a media empire using trending media and communication platforms supplying the backdrop for some of the most successful racers, events and companies in the 4×4 market.

In 2016 Charlene turned her focus to champion for women in offroad. In 2016, Charlene hosted the 1st annual Ladies Co-Driver Challenge that was the backdrop for the Internationally recognized educational group Ladies Offroad Network. In a short 6 years she has had the opportunity to teach, impact and empower thousands of ladies while traveling across the US and Canada plus hosting events in the western states.

With 27 years experience in the Offroad industry, Charlene has been recognized and awarded by many groups, including the Off Road Motorsports Hall of Fame. She has podiumed at all the competitive events she has participated in, including winning the inaugural Rebelle Rally. She continues to educate herself and participate in key leadership roles, including being a I4WDTA Certified Instructor and on the Board of Directors for Tread Lightly!

In 2023, Bower is expanding Ladies Networks to include Offroad, Overland, Outdoor, Camping, Garage and Racing education pillars.

This journey for her is just gearing up. There are always more adventures ahead.